Singapore Entrepreneur

Meet The Experts: Amanda Edwards from Tall Trees Consulting

admin — Mon, 29 Nov 2010 19:21:57 +0000

Meet our latest expert – Amanda Edwards from Tall Trees Consulting.

Tall Trees Consulting offers customised, practical, cost-effective solutions for your accounting and business management needs, whether your company is just starting out or is poised for growth.

Click here to learn more about their consulting services.

Marketing On Zero Budget Talk – Every 1st Tuesday of the Month

admin — Thu, 30 Sep 2010 04:13:05 +0000

Marketing On Zero Budget Talk

Come to our next informative talk on “Marketing On A Near Zero Budget” and learn:

How to Leverage On Free or Near Free Resources To Achieve Your Online Marketing Goals
How to market effectively online to get more clients
How traffic generation and social media can work hand-in-hand to increase your business sales and branding
How to leverage on web analytics to track your online marketing return on investment

What you will gain:

Walk away with a printed practical checklist on how to effectively market your products and services online
Explore real-time case studies and demos of websites that work

Talk Details:

Location: EquitiesTracker Workshop Room, 28 Maxwell Road, #04-08, red dot Traffic, S(069120) Date: Every first Tuesday of the month at 7.30pm. Please register below before attending. Time: 7.30pm to 9pm (Registration opens at 7pm)

To register, visit: http://bit.sg/freetalk

Special Founder Customer Coupon

admin — Wed, 29 Sep 2010 18:39:12 +0000

Hello,

As a number of people have pointed out, the link in this email is
incorrect. My apologies. It should be:

https://secure.runrev.com/store/store-front/?id=G0049P00289

If you tried it and got a 404, please try again! Here’s the whole email
again for your reference:

We really appreciate your support in purchasing our On-Rev Founder
package. To acknowledge this we are giving you a special 10% off
coupon, valid against any purchase in our store until the end of the
month (May 31st).

If you’ve been fancying one of our add on products, or you haven’t yet
got your Revolution license, maybe this will help you to get it. Maybe
you’d like a set of manuals? Come on in, take a look around, see if
anything catches your eye:

https://secure.runrev.com/store/store-front/?id=G0049P00289

Use the coupon code

ONREVSPECIAL112

Any product, any value, just spend it before May 31st!

This offer is specifically for you, Ivan Wong. It is
non-transferrable and cannot be used in conjunction with any other
offer.

Warm Regards,

Heather Nagey
Customer Services Manager
Runtime Revolution Ltd
www.runrev.com

Copyright ©2009 Runtime Revolution Ltd. This mail was sent to
ivan@maplecommerce.com by Runtime Revolution Ltd, 25a Thistle Street Lane
South West, Edinburgh, EH2 1EW. Offer ends May 31st 2009. We value your
privacy. If you would prefer not to receive our news and special offers
in the future, you may remove yourself from our list by going here:

http://www.runrev.com/support/mailing-preferences

For assistance or to contact us, please email support@runrev.com.

So Long and Thanks…

admin — Wed, 29 Sep 2010 17:12:03 +0000

Say goodbye…
… to recurring bills from your old hosting provider!
… So long! To the old way of scripting web pages!
… Hello! to a new hosting option you should know about.

Dear Ivan,

Thanks to you and other loyal customers, we’ve enjoyed steady growth for more than 10 years now. Revolution has come a long way, and more people are using it than ever. Now we’re ready to introduce a completely new product specifically designed for Revolution users like you.

It’s called on-Rev, and it’s the hosting service of your dreams… a server YOU can program.

• No-compromise, top-of-the-line web hosting with all the features you’d expect
• All-New! Revolution Server Scripting: preview the next generation of server-based Revolution scripting
• All-New! Embed Revolution code in HTML pages
• All-New! Desktop script editor client handles all uploads and permissions settings
• All-New! Debugging of server-based scripts
• All-New! Monitor server variables in real-time
• And much more…
All of this is pre-configured for you. It’s great for both casual scripting — the one or two lines of code you need from time to time on a web page — and for complex projects, because you just sign up and hit the ground running.

Our all-new debugger for server scripts

We’ve created the perfect environment for anyone who wants to take control of their Web server. And eliminated frustrating aspects of the older CGI scripting environment:

• No complicated setup and installation
• All the various libraries already set up
• No fumbling with FTP clients
• No worries about line endings or file permissions
There’s more to it, but the main point is that you don’t have to learn PHP or Ruby or Perl in order to get things done on your web server. (But if you do want to use them, they are also included in your hosting!)

By the way, this really is terrific hosting. You get 100GB of storage space and up to 500GB of transfer each month. Host limitless domains, emails, MySQL databases. Spam blocking and one-click installs of popular web apps, and lots more. Put your web site on top-spec equipment through one of the top data centers in the world.

I told you I wanted you to be the first to enjoy this new service, so, I’m making you an incredible offer. You can get this top-tier hosting with exclusive, next-generation Revolution scripting at a very special price:

$499 for life.

That’s right, make one payment, get hosting for a lifetime. Shop around for just the plain hosting side and you’ll see this is a rare chance to save thousands of dollars over the years. But you’ll get a great hosting package PLUS all the benefits that come from using the language you’re already comfortable with, Revolution, to program a server. We have a limited number of places available, so this price expires when sold out or in just two weeks on May 1.

Our new web site tells you everything you need to know about the hosting package particulars and the new Revolution server technology. You can also read more about why I’m able to make this offer on the website. Please visit us now:

http://www.On-Rev.com

Sincerely,

Kevin Miller
Runtime Revolution CEO,
Revolution User

Copyright ©2009 Runtime Revolution Ltd. This mail was sent to themacmarketer@gmail.com by Runtime Revolution Ltd, 25a Thistle Street Lane South West, Edinburgh, EH2 1EW. We value your privacy. If you would prefer not to receive our news and special offers in the future, you may remove yourself from our list by going here. For assistance or to contact us, please email support@runrev.com. Offer ends 1st May 2009.

Awesome B2B Social Media Statistics

admin — Wed, 01 Sep 2010 10:00:05 +0000

Adam Holden-Bache from SocialMediaB2B.com has provided a useful collection of B2B social media statistics collected from various sources covering a wide range of topics here.

We provide our pick of interesting stats below:

Usage:

86% of B2B firms are using social, compared to 82% of B2C. (Source)
B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. (Source)
More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. This is up from 2009, when 45.0% of marketers said they used social media for marketing. (Source)

Focus:

According to an eMarketer study, B2B online marketers focus on lead generation (38%), retention (34%) and awareness (28%). (Source)
The top applications for the use of social media for b2b marketers are thought leadership (59.8%), lead generation (48.9%), customer feedback (45.7%) and advertising on sites (34.7%). (Source)

Channels:

Asked to rate the effectiveness of specific social media sites in their marketing efforts, more than one-half of respondents said that Facebook was “extremely” or “somewhat” effective. Somewhat fewer said the same of LinkedIn, and just 35% considered Twitter effective. (Source)
In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. (Source)
Methods generating the highest B2B ROI are topped by advertisers’ own websites, followed by conferences, exhibitions and trade shows; direct mail; search engine keywords; and e-marketing/e-newsletters. (Source)
B2B advertisers see cross-media marketing as most effective; 78% combine three or more major marketing methods. (Source)

Measurement:

34% of B2B marketers said they were not measuring social success at all versus just 10% of B2C respondents. (Source)
Website traffic, brand awareness, engagement with prospects and engagement with customers are the leading metrics used to measure the success of social media for B2B companies. (Source)

Budgets:

B2B product marketers were spending an average of 3.4% of their marketing budgets on social media in February 2010, and B2B services marketers were spending 6.5%. Respondents expected those proportions to reach 7.4% and 11%, respectively, over the next year. (Source)
B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010. (Source)
39.2% of B2B marketers say they plan to boost their marketing budgets in 2010, 47.5% plan to keep them flat; and 13.3% plan to decrease them. Among those that plan to increase budgets, 11.1% plan to raise them by more than 30%; 18.8% plan to increase them between 20% and 29%; 31.1% plan increases between 10% and 19%; and 39.0% plan to increase budgets less than 10%. (Source)
Within online marketing, the top areas that will see spending increases include Web site development (70.7% plan increases), email marketing (68.6%), search marketing (62.3%), social media (60.3%), video (50.7%) and webcasts (46.0%) (Source)

Soft Launch of SingaporeEntrepreneur.sg

admin — Mon, 30 Aug 2010 20:23:59 +0000

Google Analytics Workshop

admin — Tue, 27 Apr 2010 17:24:24 +0000

Event Details Here

Google Singapore Tips

bizonline — Mon, 28 Sep 2009 08:19:30 +0000

Local Business Listing
Create a well informed listing, making sure it is:
accurate
make sure address listing matches to that on main website
description - 200 characters
list minimun - 5 category to maximise search visibility
Other Notes:
Business Listing on Google Maps(i.e. maps.google.com) is newest, while Google Search(i.e. google.com) - Business Listing is about 1month delayed.
Ranking is about quality and relevancy
Resource:
Check out Google's help section on Local Business Listing: Ranking of Listings

You Tube
Utilising annotations to improve your engagement with your user.
Too Cool! You can add annotations(i.e. hotspots) in videos to hyperlink to other videos.Currently it is only limited to within YouTube. The example they gave was a series of video Samsumg did, see below:

Follow Your Instinct

Basically it is like those interactive story book where they give you an option to select A or B, which will then direct you to the respective options. Just play with the video above to see.

Note that Custom annotations has to be part of the video, you then simple use the annotations to make it a hotspot.

Another example was this company that developed their website purely on youtube:

BooneOakley.com

Analytics for YouTube?
Google YouTube Insights - > Discovery = See Demographics of your videos

Google Web Elements:

http://www.google.com/webelements

Using webelements will be using iframe code.

Google Analytics:
Talked about using Bounce Rate Comparision Analysis to identify which web pages need to be worked on.

Update:
They should be increasing the No. of Goals this week or so.

Singapore Business Associations List

bizonline — Sun, 27 Sep 2009 08:56:58 +0000

Singapore Business Federation (SBF) – www.sbf.org.sg

Singapore Chinese Chamber of Commerce and Industry (SCCCI) – www.sccci.org.sg

Singapore Indian Chamber of Commerce and Industry (SICCI) – www.sicci.com

Singapore Malay Chamber of Commerce and Industry (SMCCI) – www.smcci.org.sg

Singapore Manufacturers’ Federation (SMAF) – www.smafederation.org.sg

Singapore Association of Small and Medium Enterprises (ASME) – www.asme.org.sg

Singapore Infocomm Technology Federation (SITF) – www.sitf.org.sg

IDA Singapore (SME) – www.ida.gov.sg/sme/

EnterpriseOne – www.business.gov.sg

PPC Marketing Presentation

bizonline — Mon, 14 Sep 2009 18:23:53 +0000

Power of PPC Marketing

Difference between free(organic) search and paid search

Look to Google for SEM exposure
- Google vs Yahoo vs Baidu vs Bing

Why PPC Marketing?
- PPC is the fastest online traffic generation method!

Flow of PPC Marketing

1) Identify target market & campaign objective

2) Setup a PPC campaign. Choose keywords, write ads & set bid prices

3) Measure results and refine campaigns

5 Golden Facts On PPC Marketing
1) Campaign objectives – be very clear

2) Setup PPC campaigns
- Show slides walking through Google AdWords setup

Always choose ‘standard’ edition, not ‘starter’ edition

Show account setup structure slide

GA Account
Campaigns
AdGroup
Keywords
Ads

What is the optimal ad position?
Show Google heat map diagram
“Google golden triangle”

Google ad position is paramount
90% of Google ad users think that Google ranks purely on bid price

Ad rank = cpc bid x quality score

qs is based on:

-landing page quality

-relevance of ad text

- historical ctr

- account performance

- other relevancy factors

5) Work on quality score!

Fatal mistake #1

Not monitoring campaigns
e.g. Show irrelevant ads appearing for any local search phrase

Normalized CTR
- Prevents advantage gained by over-bidding to gain higher initial ctr

- Levels playing field

e.g. 6th placed ad is compared only against average 6th place ctr, not against the 1st place ads

PPC campaign rollout

Start search campaign on Google

Budget 2,000, profit 400

After month 1 examine campaigns, put in negative keywords, strip out non-performing keywords

Rollout campaigns to Yahoo, Bing, content network